The Franchise Marketing Agency National Brands Trust

Whether you are national brand executive or a franchisee with multiple locations, we have the tech and expertise to level up your marketing campaigns.

Rack of dumbbells

Goodway has over 30 years of experience partnering with franchise brands. We have helped over 1,500 franchisees reach their customers and grow their businesses.

  • Kubota logo
    Dr Pepper logo
    Tacori logo
    Honey Dew logo

We grow franchises with cost-effective, performance-driven marketing

National brands need strategy, insights, and franchise management. Franchisees​ seek real-time support and marketing implementation. Goodway answers both calls.

Goodway’s franchise marketing experts feel like an extension of your team. With our experience and award-winning technology, you get results-driven marketing at scale.

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Powerful digital marketing for franchises

Goodway’s experts will create and implement your omnichannel marketing strategy. We’ll use programmatic advertising and our in-house technology to scale your advertising campaigns across platforms.

With us, you’ll reach customers at a national and local level, whether you operate online, offline, or both. Reach customers where they are, when they are in-market to buy with:

  • Paid Search – Bing, Google
  • Paid Social Media – Facebook, Instagram
  • Connected TV advertising – Smart TVs, Hulu, Youtube
  • Audio ads – Alexa, Spotify
  • And more!
Example of Youtube Advertising

By leveraging data and analytics to understand the Subaru customer journey, Goodway was able to successfully identify and quantify a significant lift in the household conversion rate when Subaru retailers employ a multichannel marketing strategy that includes audio.

Tiffany Brown-Njovu
Tiffany Brown-NjovuNational Account Lead, Goodway Group

Franchise brands we serve

We work with a wide range of businesses from C-level executives of national brands to franchisees with multiple locations. We have industry experience in auto, quick service restaurants, gyms, and more.

Multi-location businesses

You’re a franchise business owner with multiple locations. You need a marketing partner that can implement advertising campaigns that increase sales and meet brand requirements. As a franchise marketing agency, Goodway delivers results and saves you time to focus on the big picture.

Established franchise brands

You’re a C-level or senior marketing executive for a national brand with multiple locations in different regions. As an established franchise, you have brand compliance standards and strategies. You need a partner that can implement your digital marketing efforts and help manage franchisee relationships at every level–national, regional, and local.

Challenger brands

You are a growing franchise business that has seen some traction. You want to expand further into existing and new regions, and you’re looking for an experienced franchise partner to support you.

Proven results for franchise businesses

amusement park ride mom and kids
Case Study
Dynamic Creative for National Amusement Park

Gain speed to market while delivering segment based, customer messages at scale

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farmer with ipad on farm
Case Study
Hyperlocal SEM Strategy

By customizing Paid Search campaigns aligned to market-specific business needs, we increased one dealer’s conversion volume by 157%.

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anytime fitness trainer and client
Case Study
Shattering Lead Goals for Anytime Fitness

Executing an integrated digital media strategy saw Anytime Fitness surpass their campaign lead goal by 304%.

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