Dynamic Creative for National Amusement Park

Leverage the Power of First-Party Data to Deliver Personalized Messaging at Scale.

Amusement park
  • challenge icon mountain

    A national amusement park chain aimed to increase member loyalty by promoting season pass purchases and membership renewals. Our client looked to accomplish this goal by tailoring specific creative messages to existing park member audiences through various media channel activation tactics.

  • icon strategy target

    Dynamic creative proved to be the answer. By ingesting our client's first-party data to create life cycle-based audience segments and applying dynamic creative to more precisely target such segments, we generated urgency as consumers moved through the customer journey.

  • icon success modem wifi signals

    Using dynamic creative allowed us to simultaneously run over 6,000 creative messages to reach distinct audience segments across multiple locations. Additionally, the dynamic creative template-based setup process increased trafficking efficiency, reducing time to market by five days.

  • Results

    icon eye plus


    In-market creative messages

    icon paper airplane

    5 Day

    Faster time to market

    Want to discuss how dynamic creative can help you get faster and more customized messaging to support your audience segmentation strategies?

    Let's Talk
    six flags theme park rollercoaster
    Case Study
    Consumer Insights Uncovered From Custom Propensity Modeling

    Applying user propensity modeling helped to unlock new audience discovery and optimization strategies for a national amusement park brand.

    Read More
    Case Study
    Maximize Media Investment with Multidimensional Algos

    Luxury brand Tacori doubled conversion volumes and saw a 65% reduction in Cost-Per-Action.

    Read More
    anytime fitness trainer and client
    Case Study
    Shattering Lead Goals for Anytime Fitness

    Executing an integrated digital media strategy saw Anytime Fitness surpass their campaign lead goal by 304%.

    Read More